values

In today's complex business landscape, effective leadership goes beyond just setting goals – it's about giving meaning. This article by Driss Elmouden examines the vital role corporate culture plays in translating an organization's values into a shared sense of purpose and driving collective motivation.

This thought-provoking analysis delves into the relationship between culture and identity within organizations. Authored by Driss Elmouden, it highlights how these interconnected concepts shape the collective life of a group, influencing everything from behavior to decision-making.